Concept work
A brand kit in motion
Hook card, three caption styles, lower third and end card for a concept skin studio.
The problem
You're posting. It isn't landing.
In October 2026 I looked at the latest 89 Reels from 17 independent med spas, studios, gyms and dental practices in Northwest DC.
13likes on the typical Reel
60%of Reels got fewer than 20 likes
4,185followers on the typical account. The audience is already there.
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Promos get scrolled past
Sale and holiday posts did worst. The Reels that did best opened with a specific number, a real person or a real moment.
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Nobody has time to edit
Whoever runs the account is usually running the front desk too, so posts slip and edits look rushed.
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The same clips wear out
A few videos on repeat stop reaching people, in your feed and in your ads. Meta's ads reward fresh creative.
How it works
One shoot a month. New videos every Friday.
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Once a month
I film at your place
Up to 3 hours, around your schedule. I bring the gear and a shot list. Your team can add phone clips in between.
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Every week
I write and edit
A hook for every video, tight cuts, captions and motion in your brand's fonts and colors. Your best Reels also become ad cuts.
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Every Friday
You approve, it posts
Finished videos arrive with captions written. Approve them and I schedule them, or post them yourself.
Reply within1 day
First videos in5 days
Then every Friday5 videos
What's included
Everything except the posting budget
Included
- A monthly shoot at your place
- 12 Reels for your feed and 8 ad cuts a month
- A hook written for the first 3 seconds of every video
- Captions, music licensed for ads, and post copy
- A motion kit in your brand: type, colors, titles and end card
- Two rounds of revisions, and scheduling if you want it
Not included
- Me on camera. Your team and your work are the face of it.
- Running your ads or managing ad spend
- Replying to comments and DMs
- Influencers or hired creators
Work
The best sample is your own Reel
Cold Open is new, so these are concept pieces. Send me one of your Reels and I'll recut it for free.
Concept work
One clip, three openings
Every ad cut gets its own first line, so Meta can find the one that works.
Free
Your Reel, recut
Send me your Instagram and I'll send back one of your Reels, recut.
More of my motion design at sohil.design.
Your options
Cheaper than a hire, sharper than a template
Editing subscription
- Low price ($430–1,000/mo)
- Only edits what you send
- Shared templates
- No hooks or strategy
- Nobody comes to film
Social media agency
- Posting handled
- Pricey ($1,500–4,500/mo)
- Mostly static posts and stock
- Video often costs extra
- Long contracts
Hire in-house
- Always around
- $100k+ a year with benefits
- Months to hire and train
- One person's range
- Gear and software on you
Cold Open
- $2,500/mo, shoot included
- I come to film every month
- A hook written for every video
- Designed in your brand
- Month to month
Typical 2026 prices: subscriptions from published plans, agencies from industry surveys, in-house from DC pay data plus benefits.
Pricing
Try it for two weeks first
No setup fees and no long contracts.
Pilot
2 weeks$750
One shoot and 8 finished Reels, so you can see the difference on your own account. Credited to your first month if you continue.
- One shoot at your place, up to 2 hours
- 8 finished Reels
- Your brand motion kit, yours to keep
- A side-by-side of your last 8 Reels and these 8
Start a pilot
Questions first? Write to contact@sohil.design
Cold Open
Monthly$2,500/mo
A month of Reels and ad cuts from one shoot, delivered every Friday. Cancel with 30 days' notice.
- Everything in the pilot, every month
- One shoot a month, up to 3 hours
- 12 Reels for your feed
- 8 ad cuts, each with a different hook
- Scheduled for you, or ready to post
- A 20-minute review call each month
Ask about monthly
Not sure yet? Start with the pilot.
Add-onsExtra ad creative packs · Extra shoot days · Landing pages
Who you'd work with
Hi, I'm Sohil
I'm a product and motion designer in Logan Circle. Cold Open is just me: I do the filming, the hooks, the edits and the motion design myself, so you always deal with the person making your videos. My design work is at sohil.design.
A good fit if you're:
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Established and local
An independent business with a space worth filming and steady clients
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Already posting
On Instagram or running Meta ads, with videos that can't keep up
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Quick to say yes
Someone who can approve edits within a day
Probably not a fit for franchises with a corporate content team, or if your total marketing budget is under $3,000 a month.
Questions
Do I or my staff need to be on camera?
No. Plenty of strong Reels have no face in them: hands, the room, the work, and text on screen. If someone on your team likes the camera, I'll write them lines.
How much of my time does this take?
About an hour a month: a shoot day I work around, a few minutes approving each Friday's batch, and a 20-minute review call.
What if it doesn't work?
Before the pilot starts, I note the numbers on your last 8 Reels, and after two weeks you see how the new 8 compare. If they don't help, you've spent $750 and you keep 8 finished Reels and your motion kit.
Do you run our ads?
I make the ads: 8 cuts a month, each with a different opening, which is what Meta's ad system rewards. You or your agency run them.
We're a medical practice. How do you handle privacy?
Anyone identifiable on camera signs your consent form first, and I can give you a template. Before-and-afters are real and unretouched, with the disclosures Meta and the FTC expect, never AI-generated. If you're HIPAA-covered, I'll sign a business associate agreement, and patient footage never goes into AI tools.
Who owns the videos?
You do. The raw footage, the finished videos and your motion kit are yours to keep, even if we stop working together.